Now I’m all for a good celeb squad. When celebrities hang out in squad formation it just saves me time. I no longer have to check multiple social media accounts when they’re all just reposting the same pics of their 4th of July in the Hamptons (ahem Taylor Swift). But when Cara Delevingne and Kendall Jenner stepped out in their matching CaKe shirts, celeb squad quickly became a marketing tool, a branding goldmine. Everyone wanted in on the squad. And with a T-Shirt that could have easily sold for $40+ anyone could join. Everyone wants to rep their sports team gear, and with celeb feuds on the rise, why not show your support for who’s side you take in the Taylor/Kimye battle. Kendall and Cara have denied that they are launching a brand, but that doesn’t mean it won’t happen or that other celebs won’t cash in. As someone who doesn’t ever “represent” in any way or fashion a sports team. (Boo sports) I’ll be more than pleased to wear my CaKe shirt on Superbowl Sunday. Who’s with me!?